We have come up with a handful of topics we would like to discuss over the next few months. But, we want your input. Tell us which you'd like to see, or make a recommendation on something completely different! Our goal is to provide relevant, informative and entertaining content that reflects the changing Web 2.0 landscape each month. So please review the below options and add your comments.
1. Hospitality & Tourism Panel
New Orleans is the ultimate tourism destination, and we are finally getting the Post-K message out that we are OPEN for business! We will invite several representative from the hospitality and tourism fields to discuss how they are interacting with and attracting tourists using social media. We will ask how hotels, restaurants and travel entities are leveraging Web 2.0 tools during the recession to boost sales and visits.
2. Shifting Media and PR Landscape
As traditional news outlets continue to suffer, blogs and micro-blogs are gaining more credibility as reliable news sources. We will assemble local media that have moved online and discuss how this effects their industry and how it changes the PR pitch. We will discuss the resources and tools available to better assess and focus PR efforts.
3. Crisis Management
Hurricane season is around the corner. All New Orleans marketers understand the need for a strong message during evacuation or impending storms. We will discuss how social media can help facilitate crisis management and what protocols and strategies local business entities currently have in place.
Please offer your thoughts and first choice for June's topic. Thanks!
I'd like to add a topic/sub topic - maybe a link into the "Pave the Way" project from YLC? They are exploring methods to better manage information re: NOLA infrastructure (roads needing repair, stoplight outages, etc). I suggesetd to them devising a citizen feedback mechanism - they seem interested. I'm only able to advise them on the strategic and more theorateical angles of how that would work - could use some wisdom of this crowd to help nudge the idea?
ReplyDeletejoshlefebvre@gmail.com
I think that doing something on crisis communication through social media is so very relevant especially with hurricane season as you mentioned. I am all for it. If I can help, let me know.
ReplyDeletelinzy@gambelcommunications.com or @zzcrawfish
Looking forward to the crisis management topic. I am currently (re)writing my company's Hurrican Plan and had yet to think about social media facilitating communication. Can't wait!
ReplyDeleteAll panels would be great! They all fit into my scope of work, but Shifting Media and PR Landscape would be a great jumping off point. I look forward to them all.
ReplyDeleteI'd like more of a generic topic on companies having a social media presense. I think a lot of companies want to get out there and exist on FB, twitter, etc. but don't know the best way and whether there is a good ROI.
ReplyDeletesince i work in public health, i'm interested in 3. Crisis Management
ReplyDeletefrom the social entrepreneur stand-point, what will local businesses be doing to facilitate hurrications and return? we all eat out in the days returning or what should we expect from food suppliers or how do we find out what is available?
The crisis management topic(3)seems most relevant for the June meeting. People are relying more on their personal networks, and I think it's only natural that they'd gravitate toward them in the event of an evacuation as well. It will be interesting to see how companies use this medium to get their message across in this critical communication period.
ReplyDeleteI'd love a topic, now or at some point, about elegant organization in the social media space. Social media currently offers diminishing marginal returns. The tension: I want more and more people participating in social media because that means more members of my community are reachable and more lines of communication are opened in all directions. However, there reaches a point when your networks get so big that they outgrow the infrastructure. For example...I joined facebook in March of 2004, and at this point, my facebook account is a mess. There's too much information in too many different shapes and sizes, in too many different places, and I can't stay on top of it all. Twitter seems more manageable because the information comes in bite size pieces, but sometimes it's hard to find, search for, sort, save, or even understand the information that is most valuable to me. How do we keep social media from becoming increasingly "noisy"? How do we use it in a way that maintains brevity, elegance and organization, but also comprehensiveness and clarity?
ReplyDeleteAs someone who works primarily with the shifting media (sports in particular), I would be very interested to see what others are doing in order to generate not only interest but revenue in their quest to deliver information and entertainment.
ReplyDeleteI'd like to talk about how local communities are using social media. Also what local government is doing via social media to help citizens.
ReplyDelete